My name is Chris Sigfrids. I am the Senior Online Marketing Manager for WaterBrook Multnomah Publishers and also serve as the Senior Manager, Community Operations for The Crown Publishing Group. WaterBrook Multnomah is the Christian imprint of The Crown Publishing Group, which is a division of Penguin Random House (which belongs to Bertelsmann). Chris works half the time overseeing the social media, email marketing, online marketing, ecommerce, and all other technology and database-driven marketing for WaterBrook and the other half of his time is spent overseeing community-related programs for the Crown Publishing Group, most notably Blogging for Books, which Chris launched in 2009 and has grown to include over 16,000 bloggers.
While my main area of expertise is in marketing and technology, I have a diverse background in the book publishing space and have had roles in publicity, corporate communications, and various areas of leadership. I consider myself an innovator, bridge-builder, and entrepreneur.
When I'm not thinking about marketing books, I'm tinkering on or flipping vintage Land Cruisers or helping to run the marketing for a small business in Colorado Springs, Red Line Land Cruisers. I'm currently working on restoring a 1975 Toyota Land Cruiser, FJ40 (my 15th Land Cruiser).
I invite you to review my resume and portfolio. You'll also see feeds from my Twitter, Facebook, LinkedIn and other social media accounts all feeding in at the bottom of this page. I've organized my posts into several "categories" that make up my life (cars, books, politics, faith, etc.). As you click through some of my posts, I think you'll get a sense of what makes me tick.
All the best,