Chris Sigfrids: Portfolio / Web Work
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Web Work Mobile MarketingPublic Relations ExperienceVideo WorkRadio Work
Product Packaging ExperienceCopywriting ExperienceSocial Networking

CHris Sigfrids Web Design
October 2013 - Present

Overview: Having owned 14 Toyota Land Cruisers, I'm a little, let's say, obsessed...with Land Cruisers. Two Cruisers ago I restored a 1977 FJ40 and it needed some electrical work done. I called up Justin at Red Line Land Cruisers in Colorado Springs, and he helped to troubleshoot and repair the issue. We started talking about Cruisers and one thing led to another and before I knew it I was rebuilding his website and helping him with his marketing and business strategy.

The Red Line website features a Wordpress CMS, WooCommerce, responsive design, and focuses on three priorities: 1) Establishing Red Line as a leader in the Land Cruiser community worldwide, 2) Expand discoverability online so Red Line comes up on top search results for Land Cruisers, and 3) Sell products online

Novel Crossing - The Intersection of Fiction and Faith

WaterBrook Multnomah Publishers         Random House - Bertelsmann
WaterBrook Multnomah Publishers - An Imprint of Random House
January, 2013 to Present

Overview: Web vertical which provides Christian fiction readers with a Goodreads meets Facebook meets your favorite Christian fiction blog, all in one place. Website has more than 5,000 books in the catalog, spanning all Christian publishers. There are thousands of Novel Crossing members currently signed up through Novel Crossing.

Responsibilities: Site content mapping and concept, secured bids for site build out, contracted with and coordinated with Rainstorm Technologies, who developed the site and The Tenfold Collective, who designed the site.


Novel Crossing - The Intersection of Fiction and Faith

WaterBrook Multnomah Publishers         Random House - Bertelsmann
WaterBrook Multnomah Publishers - An Imprint of Random House
March, 2013

Overview: Author website built on a Wordpress platform.

Responsibilities: Managed internal design and development team that built out the website. Worked directly with the author to understand website needs, goals and audience. Launched website and turned management over to author after site launch.


Shaunti Feldhahn Website

WaterBrook Multnomah Publishers         Random House - Bertelsmann
WaterBrook Multnomah Publishers - An Imprint of Random House
September, 2010 to Present

Overview: Custom program designed to give free books to bloggers in exchange for a review on their blog, a retailer website and on Over 10,000 bloggers participating and more than 23,000 reviews posted.

Responsibilities: Put together original scope document, secured bids from web developers, chose web developer and designer for the project, partnered with Random House IT to integrate data points with program, partnered with Edelweiss to provide eBooks with DRM protection to bloggers, currently managing the roll up of the program to our parent imprint, Crown Publishing.


Blogging for Books

WaterBrook Multnomah Publishers         Random House - Bertelsmann
WaterBrook Multnomah Publishers - An Imprint of Random House
September, 2009

Overview: Site built for Bruce Wilkinson, author of You Were Born for This and the best-selling Prayer of Jabez.

I also launched and am currently managing Bruce's Facebook Fan Page.

Responsibilities: Site content mapping and concept, secured bids for site build out, contracted with and coordinated with The Tenfold Collective, who developed the site.


You Were Born for This Web Site - Bruce Wilkinson

CHris Sigfrids Web Design
September, 2009

Overview: Site built for Jeffery Sheler, author of Prophet of Purpose: The Life of Rick Warren.

Responsibilities: Design & Development.


Prophet of Purpose - Jeffery Sheler

WaterBrook Multnomah Publishers         Random House - Bertelsmann
WaterBrook Multnomah Publishers - An Imprint of Random House
(October 2008- Present)

Overview: I joined the WaterBrook Multnomah team in October 2008 to help them establish a strong online marketing presence in the Christian publishing industry. We recently relaunched WaterBrook's web site, adding direct to consumer sales, Wordpress management capabilities, several new online programs, Live streaming author broadcasts using, and enhanced database functionality.

I am also proud to say that of all the Christian publishers out there, WaterBrook has the largest Facebook fan pages and one of the most robust Twitter pages as well.

Responsibilities: Project management, site ownership, content management, email creation, distribution and database management.

WaterBrook Press Web Site

Penton Media


IT Job Hound
(July 2008 - Oct. 2008)

Overview: Penton partnered with Job Target to provide several turn-key job board sites to our vast array of audiences. This site helps connects IT Pros, Developers, and web designers with open positions in the IT industry. Employers can pay to post open positions and view resumes. They can also pay for priority placement of their positions. Job seekers can post their resumes, search jobs and set up e-mail job alerts. Job seekers can also pay to have their resume placed at the top of the list.

Responsibilities: Naming, branding, marketing and messaging, advertising and integration with current sites.

IT Job Hound -

eNews Generator
(2007 - Oct. 2008)

Overview: Web-based tool that allows users to create custom HTML e-newsletters in minutes and bring in magazine articles from Windows IT Pro and SQL Server Magazine into their newsletters. Free for user group leaders. Also a paid, subscription-based program Penton is selling to companies like Microsoft.

Responsibilities: Concept, page layout, product development, marketing, branding, advertising & sales.


“Chris is an idea guy. He's always got something new on his mind that he wants to take to market. Inventive, optimistic, and forward-thinking...that's what I would say about his approach to his position.” February 7, 2008

Kristian Ranstrom
Web Development Manager
Penton Media

eNews Generator

Windows IT Pro & SQL Server Magazine
(2007-Oct. 2008)

Overview: These sites are the online counterpart to the print magazines for Windows IT Pro Magazine and SQL Server Magazine. With more than 2,000,000 unique visitors each month, this site attracts IT Pro's from around the globe, providing them with articles, forums, and answers to their technical questions.

Responsibilities: Currently overseeing redesign and coordination of implementing Dot Net Nuke. Redesign scheduled for fall 2008. Worked to refine marketing messages on the e-commerce pages which resulted in an increase of 200-500% of certain products during the first three months after tweaking order forms. Also working on refining registration process, triggered e-mails, and search engine optimization.

Windows IT Pro Home Page


Penton Media's Internal SharePoint Site
(March 2008-Oct. 2008)
(site only works inside Penton)

Overview: Penton built a large SharePoint site for the entire company to use. We can then—in turn—create "micro" SharePoint sites that fall under the larger internal SharePoint site. This site is a place for all employees at the Loveland branch to upload and share files, share calendars, create approval processes for manuscripts and other documents (and so much more).

Responsibilities: Worked with corporate developers to create the site based on my recommendations. Template was created and turned over to me to then "build" and then turn over to the branch to populate and use on a daily basis. Created graphics and branding for the site. Marketed the site internally as well as created a video to demonstrate how to use the tools on the site.

Penton's Internal SharePoint Site - Built by Chris

Group Publishing
Group Publishing

Overview: Corporate Web site created to sell tens of thousands of books, curriculum, videos, cd's and other media-related products.

Responsibilities: Managed public relations site; uploading press releases, fact sheets and other media-related content. Redesigned corporate "About Us" section. Helped to push company towards the use of business intelligence on their store pages.

Group Publishing Home Page


Group's "Flipper"
(site only works inside Group Publishing)
(August 2006-May 2007)

Overview: Internal collaboration site designed to reduce company overhead while increasing inter-departmental communication. Site was built on a .NET platform and syncs nightly with Oracle in order to help track product inventories. Sales people use the tool to search for products, check inventory levels, download pre-built HTML e-mails, locate marketing managers, and much (much) more.

Responsibilities: Developed idea, pitched idea to management and gained funding, interviewed members from each department to refine concept, worked with outside contractors and internal IT team to develop program, designed template and logo, launched program, trained managers on how to populate the program and trained sales and marketing staff on how to access and use the tool. Cost to develop program: $15,000. Estimated cost savings in the first 12 months: $500,000 to $1,000,000.


“Chris is a solutions driver. He is able to navigate cross departmental boundaries to effect change. His work in championing product information visibility across the company here was a great asset to the whole organization -- marketing, sales, customer support and management.” December 11, 2007

Teresa Anderson
Software Developer
Group Publishing

Group's Flipper - Designed & Built By Chris Sigfrids

Group Magazine, REV! Magazine, and Children's Ministry Magazine
(June 2004-Feb. 2007)

Overview: Web counterparts to the printed magazines.

Responsibilities: Worked with a team to initiate the sale of banner ads on the sites. Worked to create process for using Open Ad Stream (OAS) to sell, place, and monitor ads.

Youth Ministry - Group Magazine - Site

JAX Outdoor Gear
JAX Outdoor Gear
JAX Farm & Ranch

JAX's E-commerce & Corporate Web Site
(June 2003-June 2004)

Overview: Company Web site that includes general, corporate-level information as well as a MAC-based e-commerce platform

Responsibilities: Hired as the web developer to create three sites for each branch (JAX's "Outdoor" branches in Fort Collins and Ames, Iowa and JAX's "Farm & Ranch" store in Fort Collins.) Designed and developed all sites, took pictures, wrote articles, launched online store, developed lead generation program to capture customer contact information, marketed sites, and enhanced search engine optimization (SEO) that gained JAX top ten spots in for dozens of critical search terms.

JAX Outdoor Gear Screen Shot

SolarGlass Windows & Door
SolarGlass Window & Door

SolarGlass' Window & Door
(December 2002-March 2003)

Overview: This was one of the first Web sites I ever created. As the final exam for my JT372 class at Colorado State University, this project garnered me an easy "A" and launched me into a career focused on using the web to communicate and increase profits.

Added helpful sections on how to choose windows, differences in glass types and other helpful articles that not only helped our customers make sound purchasing decisions, it also increased site traffic through search engine optimization.

NOTE: Here is a link to the site I created. This is a link to their site as it stands now.

Responsibilities: Everything. From taking pictures, to writing articles and copy to web and graphic design.

SolarGlass Web Site - Web Site School Project